The Fortune Cookie
Visual Hierarchy: dominant, subdominant, subordinate
In this project we will continue to learn to see typography in two ways:
- as visual elements in a two-dimensional composition
- as information which requires hierarchical organization
Design a poster using the fortune destiny has chosen for you, as well as one additional body of text and one image of your choice. The text has to relate to the fortune.
Analyze the text/image and classify them into three levels of informational importance: dominant, subdominant, and subordinate. These levels will remain constant throughout the project. Once you decide on and informational hierarchy, it may NOT change.
Think about the meaning formed by the relationship of one part to another. Consider how contrast, juxtaposition, exaggeration, isolation, etc. can contribute to creating a context for your message. This makes your text and image choice very important to the success of your design.
PARAMETERS
Programs to be used:
Illustrator CS2
Photoshop CS2
Size 10 X 12
Black plus 2 colors
Choose one serif font and one sans-serif font
Manipulated Type may be used
May use type as texture
PRESENTATION REQUIREMENTS
You will be mounting a final print out showing the entire book jacket flat on black mat board or black foam core. Visually center the piece with 2" on the left, top, and right sides with 3" on the bottom of the design.
SCHEDULE
November 16: Introduction, Begin Project
November 21 : Work Day, Present Concepts (Roughs)
November 28 : Work Day
November 30 : Critique-Presentation