back to blog

ELEMENTS:  are the visual features of a work of art/design. 

LINE: a form that has length and width.  Line is a mark made by a tool. The usual art definition of line is a moving dot.  A line is created by the movement of a tool and pigment, and often suggests movement.

SHAPE/FORM:  a flat figure created when actual or implied lines meet to surround a space.  A change in color or shading can define a shape. Shapes can be divided into several types: geometric and organic. Form describes volume and mass.

SPACE: the empty or open area between, around, above, below, or with in objects.  Space is an element of art.  Shapes and forms are made by the space around and within them.  Space is often called three-dimensional or two-dimensional.  Positive space if filed by a shape or form.  Negative space surrounds a shape or form. 

VALUE:  the relative degrees of lightness or darkness given to an area by the amount of light reflected from it; the characteristic of color in terms of lightness and darkness and determined by the amount of quantity of light reflected by the color.

COLOR: the character of a surface that is the result of the response of vision to the wavelength of light reflected from that surface.  Natural orders of color or HUE- the name of the color; VALUE-the lightness or darkness of the color; INTENSITY - the brightness of dullness of color and the strength or purity of the color.  Value and intensity are closely connected but separate.

TEXTURE: refers to the surface quality of objects. 

PRINCIPLES:  organize the elements of design. 

UNITY: the whole or total effect of a work of art that results from the combination of all the work’s component parts, including the assigned ratio between harmony and variety.

REPETITION: the use of the same visual effect a number of times in the same composition.  Repetition may produce the dominance of one visual idea, a feeling of harmonious relationship, an obviously planned pattern, or rhythmic movement.

VARIETY, VARIATION: use of diverse elements within a design to add visual interest.

EMPHASIS/FOCAL POINT: a place in the composition which will “hold” the attention of the viewer.  A focal point attracts attention and encourages the viewer to look further.

BALANCE:  distribution of visual weight. symmetrical, asymmetrical or radial.

SCALE/PROPORTION:  both refer basically to size.  Scale is the comparative size of the individual parts to each other, to the whole, and the active space. Proportion refers to the relation of one object to another in size, amount, number or degree.

RHYTHM/MOVEMENT: a type of visual or actual movement in an artwork. Rhythm involves a clear visual flow or path to lead the viewer around the composition. Movement refers to a way of combining visual elements to produce a sense of action.  This combination of elements helps the viewer’s eye to sweep over the work in a definite manner.